2024 Payments Megatrends for Europe, Middle East and Africa (EMEA)

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    Insights » EMEA » 2024 Payments Megatrends for Europe, Middle East and Africa (EMEA)

    Without being a cartographer, it’s easy to understand that the EMEA region is diverse, encompassing Europe, the Middle East and Africa. As a result, PCMI’s team had a bit of a challenge as it looked to present payments megatrends for EMEA in its recent series of webinars on this topic, which also covered Asia-Pacific (APAC) and the Americas (US, Canada and Latin America).

    However, the team approached the issue by looking at each area through the lenses of payment areas, such as:

    This payments areas-based approach allowed PCMI’s team to cover the tectonic shifts taking place in Europe, the Middle East and Africa while comparing and contrasting developments in each via a common criteria.

    Among the key insights shared by PCMI’s team:

    • How bank-led A2A schemes are scaling over SEPA rails in Europe

    • 3 potential impacts of new EU regulations designed to increase euro instant payment adoption

    • 4 implications for banks from multilateral projects that are underway to enable xborder payments between bank A2A services

    • How the Middle East became the world’s fasting-growing RTP market, with 30% projected RTP transaction growth rate between 2022-2027

    • The roles of a highly digitalized citizenship and a large migrant population in spurring RTP growth in the Middle East

    • In Africa, the ever-increasing overlap between banks and mobile money schemes

    • How African central banks are jumping on the RTP train while banks seek to partner with mobile money, including 3 recent integrations

    • How the Digital Euro can be used in both retail and wholesale cross-border transfers in the future

    • Why BUNA and AFAQ — long-term, regulator-driven regional schemes could displace closed-loop fintech ecosystems in the Middle East

    • In Africa, factors that improve the chances of mobile money players to succeed in cross-border payments

    • Ways that fintech is leading the way for cross-border in Africa

    • A rundown of how open banking in the Middle East is emerging in markets like Bahrain, Saudi Arabia, UAE, Jordan and Qatar

    • Which factors led to Europe and the Middle East being ahead in widespread digital ID

    • How mobile money wallets in Africa are leading digital ID implementation

    And much more.

    Click below to download the presentation with the data:

    Download the presentation: 2024 Payments Megatrends in EMEA

    Click below to watch highlights of the webinar:

    Next steps

    Contact us to leverage our deep understanding of EMEA payments to your advantage. Our team can help yours identify new opportunities, prepare for these megatrends, anticipate other marketplace shifts and generally strengthen your results in these markets.


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    Payments and Commerce Market Intelligence (PCMI) is a strategy consultancy specializing in the global payments industry.