20
May
AMI’s Tonet Santana analyzes payments and e-commerce in India for 2025
In the News
In a recent article published by The Paypers, Tonet Santana, Senior Consultant for Asia-Pacific at PCMI, offers an in-depth look into India’s digital payments and e-commerce landscape heading into 2025.
Santana highlights key trends shaping one of the most dynamic markets in the world:
- Explosive growth in digital payments: India continues to expand its real-time payment systems, particularly through UPI.
- A robust e-commerce ecosystem: Digital commerce thrives thanks to deepening fintech integration, digital wallets, and emerging payment methods.
- Innovation through local adaptation: India’s ability to localize both domestic and global technologies strengthens its leadership in the region.
The article contributes valuable comparative data and insights into transaction fees, payment channels, and tech adoption in India, positioning the country within the broader Asia-Pacific context.
You can read Tonet Santana’s full analysis on The Paypers here.

