In the ever-evolving landscape of technology, industry giants such as Apple, Meta and Amazon stand at the forefront, shaping the digital realm in distinct and powerful ways

    Andreas Farge

    Director — E-commerce and Payment Method Lead

    Big Tech is expanding its role across the financial services sector. At the front end, we learn that Apple Pay has more than 500 mn users (Source: Business of Apps, Ant Group, Loup Ventures, Tencent). At the backend, we learn that Amazon Cloud commands 1/3 of the cloud computing market powering the internet as we know it (Source: Synergy Research Group).

    As these players seep deeper into the different levels of the value chain, PCMI asks the question: what does this mean for financial institutions today?

    In the infographic below, we explore the depth of involvement from Apple, Alphabet, Amazon, and Meta are currently at in the industry, taking a closer look at:

    • Defining Big Tech
    • Main strategies used by Big Tech in financial services,
    • Mapping of Big Tech in select financial services value chain
    • Identifying the impact of Big Tech and their  measurable reach
    • Pose strategic questions that  Big Tech and  financial service providers must pose themselves

    And much more.

    (Enlarge infographic)

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    PCMI specializes in global payments market research and intelligence for Asia (including China, India, Indonesia, Japan, Singapore, Malaysia, Philippines, Australia, and more), Europe (UK, Spain, Portugal, France, Italy, Germany, Poland, Sweden, Turkey, and more), Africa (Egypt, Morocco, Kenya, Nigeria, Ivory Coast, Ghana, and South Africa), and of course, Latin America and the Caribbean (LAC), a market for which which we have produced hundreds of payments market studies in just about every country.

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    Andreas Farge
    Andreas Farge

    Andreas Farge is a Director at PCMI. He manages the creation of the most comprehensive database on e-commerce and payment methods in Latin America, as well as the execution of multi-country research studies.