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Main Takeaways about Chile’s E-Commerce Market
Latest update: January 2025
Below we highlight some key data from our PCMI E-Commerce Data Library and other sources in order to offer financial services, marketing and ecommerce professionals a deeper understanding of Chile’s e-commerce market in 2025.
You can also read this piece in the form of an infographic report, available to download below. You can also check out our other country reports of LatAm by accessing our gallery.
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Current State of E-commerce in Chile
Driven by our proprietary methodology, which includes transactional data to maximize accuracy, PCMI projects that overall e-commerce in Chile will grow with a compound annual growth rate (CAGR) of 9% between 2024-2027, reaching US$46 billion by 2027. In 2024, the Chilean e-commerce market reached a sales volume of US$35 billion.
Here is additional data to further track the dynamics of e-commerce in Chile:
- It is estimated that 9 out of 10 adults in Chile (90%) shop online.1
- 96% of Chileans have some type of financial product, including a debit card, mobile wallet, savings account, credit card, among others.2
- In retail, 25% of sales are made through digital channels.3
Profiling the Chilean Online Buyer
Here are some other essential data on online consumer behavior in Chile, according to the CCS:4
- 54% of online consumers in Chile are women.
- Large retail stores (such as Falabella, Líder, or Ripley) are the most used for online shopping, chosen by 64% of buyers.
- 36% of online consumers in Chile belong to socioeconomic group D.
- 34% of online consumers in Chile are between 26 and 40 years old.
Chile E-Commerce Payment Methods and Devices
According to PCMI’s E-commerce Data Library, the primary payment methods for e-commerce in Chile, by share of volume in 2024, are:
- Internationally-enabled credit card — 58%
- Debit card — 20%
- Bank transfers — 9%
- Digital wallet — 7%
- Domestic-only credit card — 2%
- Other* — 2%
- Cash payments — 2%
*Includes gift cards, pay-on-delivery, and other miscellaneous payment methods.
It is also important to track device usage for e-commerce:
- In 2024, 59% of Chile’s e-commerce sales volume came from purchases made on mobile devices.
- 41% of Chile’s e-commerce sales volume comes from purchases made on desktop computers.
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Top-Selling Categories and Leading Online Stores in Chile
Based on the percentage of consumers who purchase these products online, the following are the best-selling products in Chile, according to the CCS:5
- Clothing — 45%
- Footwear — 31%
- Food — 23%
- Technology — 22%
- Beauty and personal care — 19%
And these are the leading e-commerce websites in Chile, based on online traffic in November 2024:6
- Mercado Libre (30 million)
- Falabella (26 million)
- AliExpress (20 million)
- Líder (13 million)
- Paris.cl (11 million)
Key Insights into the Chilean E-commerce Market
Finally, we share some additional insights on Chile’s e-commerce market, based on our data:7
Webpay by Transbank accounts for 74% of online sales through bank transfers.
Cleo and Venti are the main Buy Now Pay Later providers in Chile.
Domestic stores represent 75% of total e-commerce sales in Chile.
The cross-border market is projected to grow by 17% in 2025.
Next Step:
The PCMI E-Commerce Data Library
While the data shared here can be helpful, both payments companies and ecommerce companies may benefit from a deeper dive into Chile’s e-commerce data, which they can obtain by acquiring the PCMI E-commerce Data Library for Latin America.
The Library covers not only Chile but also 14 other countries in Latin America, featuring e-commerce market data such as:
- Historical volume of Chile’s e-commerce market for 2023, 2022 and further back
- Projections of Chile’s e-commerce market volume for 2024-2027
- Breakdowns by merchant vertical for e-commerce in Chile: retail, travel, ride-hailing, digital goods and services like streaming
- Data on both cross-border and domestic e-commerce purchases in Chile for 2024 and projections for 2025 and beyond
- Breakdowns and projections of payment methods used in Chile e-commerce (international/domestic credit cards, Buy Now Pay Later, digital wallets, and others)
Other key advantages make the PCMI E-commerce Data Library for Latin America a uniquely powerful tool for companies that seek a fuller understanding of e-commerce in the region:
- It’s customizable to client needs: you can obtain additional data you need for your company’s specific business concerns, beyond what the Library offers
- It’s budget-friendly: while detailed reports are available for 15 Latin American countries, you can just buy data on just 1 or save money by purchasing a country bundle
- It includes personalized guidance: every purchase of the Library entitles you to a free 1-hour consultation about the data with one of PCMI’s industry experts
- It offers unlimited sharing: there is no single-user license with the PCMI E-commerce Data Library for Latin America, so you can share it freely with your organization
Keep up to date with our e-commerce, payments and crypto insights:
Sources:
- PCMI E-commerce Data Library ↩︎
- Banco de Ideas Credicorp. (2024). Índice de inclusión Financiera de Credicorp 2024 ↩︎
- Cámara de Comercio de Santiago. (2023). Ecommerce Innovation Summit ↩︎
- Cámara de Comercio de Santiago. (2023). Ecommerce Innovation Summit ↩︎
- Cámara de Comercio de Santiago. (2023). Ecommerce Innovation Summit ↩︎
- Semrush. (2024). Top Website in Chile (Stores), traffic as of November 2024 ↩︎
- PCMI E-commerce Data Library ↩︎
