Oct
Finextra highlights PCMI data on Pix
Finextra, a leading financial technology news platform, has published an insightful article titled “Pix Automático: Unlocking the Potential of Recurring Payments in Brazil.” The piece delves into the upcoming launch of Pix Automático in June 2025, an enhancement to Brazil’s instant payment system, Pix, aimed at facilitating automated recurring payments.
The article highlights data from Payments and Commerce Market Intelligence (PCMI), analyzed by EBANX in a recent study, indicating that Pix is projected to surpass credit cards as the preferred payment method in Brazil by 2025, accounting for 44% of the online payment market. This shift underscores the rapid adoption and integration of Pix into Brazil’s digital commerce landscape.
Launched in 2020, Pix’ numbers have skyrocketed over the last four years. In 2023, 42 billion transactions were processed via Pix (up from 9.4 billion in 2021), with a value of $3.3 trillion. Today, four in every five Brazilian adults use Pix in their daily lives, translating to 143 million people.
The success is reflected in the online sales world as well. Pix is already the second preferred payment method in digital commerce in Brazil, from physical goods to digital services like streaming and SaaS, accounting for 40% of the total value. By 2025, Pix is projected to surpass credit cards for the first time.
The article also features an interview with Eduardo de Abreu, VP of Product at EBANX, who discusses the significance of Pix Automático in the context of the global rise of subscription-based services. He notes that companies with subscription models have grown 3.4 times faster than those in the S&P 500 over the last decade. De Abreu emphasizes that Pix Automático will enable merchants to diversify their payment methods, offering consumers more options and potentially increasing revenue and customer base.
The full article provides an in-depth analysis of Pix Automático in Brazil and is available on Finextra’s website.
