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The Rise of Digital Commerce in Paraguay

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Mar

The Rise of Digital Commerce in Paraguay

Insights » Americas » The Rise of Digital Commerce in Paraguay
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Article E-commerce Data Portrait Paraguay Blog post

Latest update: March 2025

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In this article, we share key insights into Paraguay’s e-commerce market. Most of this data comes from our annually updated, trusted PCMI E-Commerce Data Library for Latin America. We’ve also enriched the analysis with carefully selected information from external sources.

You can also download a PDF version of this article in infographic report format below. And don’t forget to explore our full library of e-commerce reports across Latin America.

Cover PCMI Report E-commerce Data Portrait Paraguay 2025
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Current State of E-commerce in Paraguay

E-commerce in Paraguay shows promising potential. Currently, 4 out of 10 adults shop online, pointing to a gradual improvement in consumer behavior in the country. In 2024, the e-commerce market grew by 32%, reaching US$700 million, according to PCMI.1 This growth has been partly driven by increased digitalization: 78% of Paraguayans aged 10 and older now use the internet,2 and electronic payments already account for 26% of private consumption.3

According to our PCMI E-Commerce Data Library, this trend is expected to continue strongly over the coming years. Online sales in Paraguay are projected to grow at a compound annual rate of 28% between 2024 and 2027, reaching US$1.5 billion. This outlook positions Paraguay as a key emerging market for e-commerce in the region.

Profiling the Paraguayan Online Buyer

Profile of the Paraguayan Online Shopper

While having a general overview of Paraguay’s e-commerce landscape is important, understanding consumer behavior is key to identifying the factors driving its growth. Below are some standout insights from the Inter American Development Bank:4

45% of online shoppers who buy from local stores purchase products or services at least once a month

51% of online shoppers who buy from foreign stores make purchases at least once every six months

Most used online shopping channels in Paraguay:

  • Website — 100%
  • Social media — 66%
  • WhatsApp — 46%

Prices and promotions are the most sought-after information by potential online buyers, with 63% of consumers prioritizing them when shopping online

Paraguay E-Commerce Payment Methods and Devices

Paraguay E-Commerce Payment Methods and Devices

According to PCMI’s E-commerce Data Library, the leading payment methods for e-commerce in Paraguay, by share of sales volume, are:

  1. Credit card — 61%
  2. Debit card — 15%
  3. Bank transfers — 9%
  4. Other* — 7%
  5. Digital wallet — 5%
  6. Cash payments — 3%

*Includes gift cards, pay-on-delivery, and other miscellaneous payment methods.

Note: the total may not sum up to 100% due to rounding.

It is also important to track device usage for e-commerce. According to PCMI E-Commerce Data Library:

  • 81% of e-commerce sales volume in 2024 in Paraguay came from mobile devices.
  • The remaining 19% came from desktops.

Unlock Key Insights

Get tailored e-commerce data for the country of your choice with the Global E-commerce Data Library.
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Top-Selling Categories and Leading Online Stores in Paraguay

The following is the ranking of the best-selling products online in Paraguay, based on users who have purchased these products from local or foreign stores:5

Local retailers:

  1. Food and beverages — 40%
  2. Home appliances and air conditioners — 32%
  3. Subscriptions (Netflix, YouTube, Spotify, etc.) — 32%

Foreign retailers:

  • Subscriptions (Netflix, YouTube, Spotify, etc.) — 38%
  • Non-sports clothing — 33%
  • Electronics, audio, video, and TV — 32%

As for the top online stores in Paraguay, the following ranking lists the most visited platforms (based on traffic in February 2025):6

  1. AliExpress — 7.6 million visits
  2. Amazon — 1 million
  3. Ikea — 1 million
  4. The Range — 594,000
Key Insights Ecommerce into the Paraguayan E-commerce Market

Key Insights into the Paraguayan E-commerce Market

Finally, here are some key insights on payments and e-commerce in Paraguay, according to our E-commerce Data Library:

PayPal is the most used digital wallet for online shopping in Paraguay, accounting for 81% of wallet-based payment volume

AquiPago and Pago Express are the leading cash payment services for online purchases. AquiPago holds a 59% market share

Foreign stores account for 77% of e-commerce sales in Paraguay

Cross-border e-commerce is projected to grow by 41% in 2025

Next Step:

The PCMI E-Commerce Data Library

The data provided in this report is part of PCMI’s Latin America E-commerce Data Library. The Library covers not only Paraguay but also 14 other countries in Latin America, featuring e-commerce market data such as:

  • Historical volume of Paraguay’s e-commerce market for 2023, 2022 and further back
  • Projections of Paraguay’s e-commerce market volume for 2024-2027
  • Breakdowns by merchant vertical for e-commerce in Paraguay: retail, travel, ride-hailing, digital goods and services like streaming
  • Data on both cross-border and domestic e-commerce purchases in Paraguay for 2024 and projections for 2025 and beyond
  • Breakdowns and projections of payment methods used in Paraguay e-commerce (international/domestic credit cards, Buy Now Pay Later, digital wallets and others)
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Other key advantages make the PCMI E-commerce Data Library for Latin America a uniquely powerful tool for companies that seek a fuller understanding of e-commerce in the region:

  • It’s customizable to client needs: you can obtain additional data you need for your company’s specific business concerns, beyond what the Library offers
  • It’s budget-friendly: while detailed reports are available for 15 Latin American countries, you can just buy data on just 1 or save money by purchasing a country bundle
  • It includes personalized guidance: every purchase of the Library entitles you to a free 1-hour consultation about the data with one of PCMI’s industry experts
  • It offers unlimited sharing: there is no single-user license with the PCMI E-commerce Data Library for Latin America, so you can share it freely with your organization
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Keep up to date with our e-commerce, payments and crypto insights:

Source:

  1. PCMI. (2024). Global E-Commerce Data Library ↩︎
  2. Government of Paraguay. (June 26, 2024). ¿Cómo está el acceso a las Tecnologías de la Información y Comunicación en el Paraguay? − Instituto Nacional de Estadística de Paraguay ↩︎
  3. Herrera, I. (March 2023). El comercio electrónico en Paraguay. Avances, proyecciones y desafíos. Inter American Development Bank ↩︎
  4. Herrera, I. (March 2023). El comercio electrónico en Paraguay. Avances, proyecciones y desafíos. Inter American Development Bank ↩︎
  5. Herrera, I. (March 2023). El comercio electrónico en Paraguay. Avances, proyecciones y desafíos. Inter American Development Bank ↩︎
  6. Semrush. (2024). Top websites in Paraguay (Retail Industry), February 2025 ↩︎

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PCMI Payments and Commerce Market Intelligence
PCMI helps you Grow, Measure and Protect your business through original data, proven analytical methodologies, and invaluable industry expertise.
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Payments and Commerce Market Intelligence
PCMI
info@paymentscmi.com

PCMI helps you Grow, Measure and Protect your business through original data, proven analytical methodologies, and invaluable industry expertise.

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