Apr
PCMI Managing Director explains how payments consulting is adapting to industry pressures
A recent episode of the Consulting Leaders podcast, hosted by Guillaume Jouvencel, features Lindsay Lehr Tutson, Managing Director at Payments and Commerce Market Intelligence (PCMI). The episode, titled “How to Win in Global Payments Through Market Intelligence,” explores how consulting firms operating in the payments space are adapting to a more demanding and competitive environment.
During the interview, Lindsay outlines how PCMI positions its research offering. She explains that the firm relies on primary data collection methods—including executive interviews, surveys, and fieldwork—to produce structured analysis for clients. This approach allows PCMI to present insights based on direct market input rather than aggregated secondary sources.
The conversation also addresses the firm’s client base, which includes senior decision-makers responsible for revenue lines at global payments companies such as Visa and Mastercard. Lindsay notes that engagement with these stakeholders is built around delivering relevant information that supports strategic and operational decisions.
In addition, the episode examines how consulting firms maintain long-term client relationships. Lindsay points to consistent execution, clear communication, and internal capability development as key factors behind repeat business.
Finally, the discussion touches on broader industry dynamics, including increased scrutiny of consulting costs and the growing influence of AI. In this context, she highlights the need for firms to produce original analysis grounded in expertise, rather than relying on standardized frameworks.
You are welcome to watch the full episode here: How to Win in Global Payments Through Market Intelligence With Lindsay Lehr Tutson
With the rise of AI and skepticism toward high-cost traditional consulting, she argues that consultants must move away from generic “recycled” frameworks and provide truly unique, expert-driven solutions.
Lindsay Lehr Tutson
Managing Director
Lindsay Lehr is Co-Founder and Managing Director of PCMI, a global payments consultancy. She has led 400+ engagements, helping companies grow, measure, and protect their business.
📬 Contact for press: Valentina Duque at vduque@americasmi.com
