Jan
Drilldown into Peru’s E-Commerce Market
Latest update: January 2025
This article presents an overview of the e-commerce market in Peru, sharing data from our PCMI Latin America Data Library. Our proprietary methodology incorporates transactional information from local e-commerce industry stakeholders and interviews with e-commerce executives. For this article, we complemented our data with information from external sources curated by our team.
You can also read this piece as an infographic report, available for download below. Also, you might want to check out our other country reports of LatAm.
Unlock Key Insights
Current State of E-commerce in Peru
Peru is the fastest-growing e-commerce market in Latin America. Our analysis indicates that it will continue to grow at a 17% compound annual growth rate (CAGR) between 2024 and 2027. In 2024, Peru’s e-commerce market reached US$37 billion, and it is expected to grow to US$59.5 billion by 2027.1
Peru is a market full of opportunities. With 3 out of 5 adults already shopping online according to our data, e-commerce is making a significant impact, contributing 5.4% to the country’s GDP.2 Additionally, an estimated 8.6% of retail sales take place through digital channels, a higher share than in other Latin American countries.3
Profiling the Peruvian Online Buyer
While the above overall picture is important, focusing on the consumer behavior delivers a deeper understanding of the market drivers:
On average, each Peruvian spends US$55 per online purchase.4
Seven out of ten Peruvian consumers prefer to move from inspiration to purchase “as quickly as possible”.5
Supermarkets and retail stores are the main online shopping channels, accounting for 19% of Peruvians’ annual spending.6
57% of online consumers in Peru have made purchases through social media.7
38% of online shoppers in Peru are between 25 and 34 years old.8
Peru E-Commerce Payment Methods and Devices
According to PCMI’s E-commerce Data Library, the primary payment methods for e-commerce in Peru, by share of volume in 2024, are:
- Debit card — 49%
- Internationally-enabled credit card — 24%
- PagoEfectivo — 12%
- Digital wallet — 10%
- Domestic-only credit card — 3%
- Bank transfers — 2%
- Other* — 2%
*Includes gift cards, pay-on-delivery, and other miscellaneous payment methods.
The total may not sum up to 100% due to rounding.
It is also important to track device usage for e-commerce shopping:
- In 2024, 74% of e-commerce sales volume in Peru came from purchases made on mobile devices.
- The remaining 26% of online purchases were made using computers.
Unlock Key Insights
Top-Selling Categories in Peru and Top Online Stores
Here is the ranking of the best-selling online products in Peru, based on sales growth in 2023:9
- Bills (electricity, water, gas, etc.) — 58 %
- Telecommunications — 46 %
- Entertainment — 32 %
- Airlines — 28 %
- Appliances — 26 %
- Streaming — 25 %
Regarding the top online stores in Peru, based on their web traffic,10 we have:
- Falabella — 25 million visits in November 2024
- AliExpress — 15 million
- Ripley — 11.5 million
- Mercado Libre — 11.2 million %
- PlazaVea — 11 million
Key Insights into the Peruvian E-commerce Market
Finally, here are some key insights on payments and e-commerce in Peru, according to our E-commerce Data Library:
Yape captures 50% of the e-commerce volume through digital wallets.
Domestic stores account for 56% of total e-commerce sales
Cross-border e-commerce is projected to grow by 24% in 2025
Retail accounts for 48% of the e-commerce volume in Peru
Next Step:
The PCMI E-Commerce Data Library
The data provided in this report is part of PCMI’s Latin America E-commerce Data Library. The Library covers not only Peru but also 14 other countries in Latin America, featuring e-commerce market data such as:
- Historical volume of Peru’s e-commerce market for 2023, 2022 and further back
- Projections of Peru’s e-commerce market volume for 2024-2027
- Breakdowns by merchant vertical for e-commerce in Peru: retail, travel, ride-hailing, digital goods and services like streaming
- Data on both cross-border and domestic e-commerce purchases in Peru for 2024 and projections for 2025 and beyond
- Breakdowns and projections of payment methods used in Peru e-commerce (international/domestic credit cards, Buy Now Pay Later, digital wallets and others)
Other key advantages make the PCMI E-commerce Data Library for Latin America a uniquely powerful tool for companies that seek a fuller understanding of e-commerce in the region:
- It’s customizable to client needs: you can obtain additional data you need for your company’s specific business concerns, beyond what the Library offers
- It’s budget-friendly: while detailed reports are available for 15 Latin American countries, you can just buy data on just 1 or save money by purchasing a country bundle
- It includes personalized guidance: every purchase of the Library entitles you to a free 1-hour consultation about the data with one of PCMI’s industry experts
- It offers unlimited sharing: there is no single-user license with the PCMI E-commerce Data Library for Latin America, so you can share it freely with your organization
Keep up to date with our e-commerce, payments and crypto insights:
Sources:
- PCMI E-commerce Data Library ↩︎
- CAPECE. (2024) ↩︎
- CAPECE. (2024) ↩︎
- CAPECE. (2024). Reporte oficial de la industria de ecommerce en Perú. Conversion to dollars from S/210 ↩︎
- VML. (2024). The future shopper – LATAM 2024 ↩︎
- VML. (2024). The future shopper – LATAM 2024 ↩︎
- VML. (2024). The future shopper – LATAM 2024 ↩︎
- eCommerce Institute. (2023) ↩︎
- CAPECE. (2024). Reporte oficial de la industria de ecommerce en Perú ↩︎
- Semrush. (2024). Nov 2024 traffic in Peru ↩︎
