MARKET INTELLIGENCE AND ADVISORY SERVICES

PCMI’s market intelligence services for the global payments industry include various engagement types, all of which can be modified to suit client needs. These include:
OPPORTUNITY BENCHMARKING

Identifying and evaluating opportunities in multiple countries or in different segments within countries.

MARKET SIZING AND PROJECTING

To guide strategy, companies and their investors need to know the addressable and potential size of a market, especially in rapidly scaling fintech sectors. Through rigorous research and modeling, PCMI quantifies hard-to-size markets and projects their growth into the next ten years.
PCMI thought leadership based on market sizing can help educate clients’ customers on the potential of new markets and position the client as an expert to their customers in emerging markets.

M&A ANALYSIS, PARTNER SEARCH AND MARKET ENTRY STUDIES

Through partner search engagements, PCMI identifies and vets potential acquisition or JV targets and makes recommendations on the ideal market entry strategy.

END USER INSIGHTS

Determining what your target audience in a market needs, wants, prefers or would want if given the choice. These types of studies also cover user experience, brand perception, mystery shopping, pain points and other aspects of your customer base’s preferences or interests.

MARKET ASSESMENT

PCMI gauges a market’s receptivity to a new product launch or an adaptation of a product that was successful in a more mature market. Market assessment studies survey potential customers, analyze the business environment for the product launch (including regulations, economic cycle and political concerns) and evaluates the competition.

COMPETITIVE INTELLIGENCE

PCMI gathers strategic data about your biggest rivals to reveal their strengths, weaknesses, challenges, future plans and other relevant insights that allow you to adjust your strategy, launches and campaigns accordingly.

DISRUPTIVE THREATS

In emerging markets, these threats can come from homegrown technology providers (that could become attractive acquisition targets) or general economic/consumer/demographic shifts. PCMI’s research looks at all possible disruptive threats in the short and long term to inform your strategy development as needed.

THOUGHT LEADERSHIP

Through co-branded published reports, PCMI partners with clients to bring original data and insights to the market and helps position clients as thought leaders in cutting-edge fintech industries.

Key Areas of Research

PCMI’s market intelligence for payments, fintech, banking and financial services  covers a wide range of markets, including Asia Pacific (including India, Bangladesh, China, Singapore, among others), Latin America (including Brazil, Mexico, Argentina, Colombia and Chile, among others), Europe (including Spain, France, and United Kingdom, among others), North America (United States and Canada) and Middle East (including Egypt, South Africa and United Arab Emirates). Our engagement types include:
PAYMENTS AND MONEY MOVEMENTS
  • Cards and credentials
  • Open and closed-loop systems
  • P2P, P2M, and QR code
  • Contactless and NFC
  • Neobanking and digital wallets
  • Instant payments
  • Multi-rail strategy
  • Cross-border payments
  • Biometric payments
  • Remittances
  • Mass disbursements/payouts
  • Financial inclusion
E-COMMERCE
  • Payment gateways and PSPs
  • Payment methods
  • Alternative payment methods
  • Cross-border e-commerce
  • Mobile commerce
  • Recurring/subscription payments
  • Card-on-file/in-app payments
  • Retail
  • Travel
  • Digital goods and mobility services
  • Gaming
  • Gambling
  • Social selling
  • Omnichannel
MERCHANT ACQUIRING
  • POS, mPOS, QR, Tap on Phone
  • Merchant aggregation
  • VAS model
  • Interchange and MDR; card economics
  • Interoperability
  • Small business acceptance
CRYPTOASSETS AND ALTERNATIVE FINANCE
  • Cryptocurrencies and exchanges
  • Stablecoins
  • Central Bank Digital Currencies
  • DeFi
  • NFTs, Art, Gaming
  • Web3
  • Crypto mining
  • Remittances and cross-border
  • Tokenization and Tokenomics
  • Legal and regulatory
CREDIT, LENDING, AND BANKING
  • Point of sale lending
  • Consumer lending
  • Small business lending
  • Buy Now Pay Later
  • Alternative credit scoring
  • Credit-as-a-service
  • Savings
  • Investments
  • Insurance
FINTECH
  • Open banking and finance
  • Banking-as-a-service
  • Next generation processing
  • Digital identity
  • Engagement banking
RETAIL
  • Loyalty
  • Omnichannel
  • Social selling
  • FMCG
  • Affluent and mass affluent
  • Traditional trade digitization
B2B AND GOVERNMENT
  • Accounts payable/receivable
  • Invoicing
  • B2B cross-border
  • Social benefit disbursement
  • Government procurement
  • Government payment collection
  • Mass transit

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