MARKET MAPPING
GROW
MEASURE
PROTECT
Our market mapping service has 3 key components:
#1 MARKET SIZING AND SEGMENTATION
Proper market sizing gives you context to measure the impact of your operations.
It can let you know how great you’re performing—and also how far you have to go.
While market sizing is relatively easy in larger markets with abundant published data, it can be a grueling exercise in emerging markets with scarce or unreliable numbers.
PCMI’s long experience in sizing emerging markets allows us to dig out the real, unvarnished numbers, and then contextualize them for your company.
Segmentation is an extension of the sizing and may involve similar detective work to uncover not only the size of segments, but also typical customer profiles, needs, and preferences.
Once completed, market sizing/segmentation will provide your company with future benchmarks, tactics and approaches.
#2 COMPETITIVE LANDSCAPING
For many companies, understanding competitors’ plans, tactics, and strengths isn’t just helpful—it’s essential.
To give your organization an edge, we provide a wide-angle view of your competitive horizon. This includes not only your known rivals, but also emerging disruptors—tech innovators, embedded-finance enablers, telcos, crypto firms, and super-apps—that are redefining market boundaries.
We organize this analysis into clear, visual frameworks: matrices, ecosystem maps, quadrant charts, benchmarking tables, and other strategic models.
The result is a fast yet meaningful snapshot of who you’re up against, where their vulnerabilities lie, and where your best openings may be.
For organizations seeking a deeper, ongoing understanding of competitor intent and future moves, we offer our competitive intelligence service.
#3 REGULATORY AND ECONOMIC LANDSCAPING
Using the same visual frameworks as our competitive landscaping service, we deliver a high-resolution view of the regulatory and economic forces shaping your business.
We design this landscape using matrices, quadrant charts, and ecosystem maps so you can grasp the key dynamics at a glance—but it’s never just a pretty picture.
Every visual is grounded in exhaustive research that examines the full range of possible outcomes—good, bad, and disruptive—across both regulation and the economy.
Our team then applies proven analytical models such as the PESTEL framework, Porter’s Five Forces, regression analysis, and input–output models, among others, to interpret how regulatory and economic issues can affect your company.
Only after this analysis do we build the visual framework that highlights threats, opportunities, latent risks, and structural challenges—helping your organization anticipate change, seize openings, and prepare for the future.
NEED TO KNOW MORE?
Contact us for case studies showing how our market mapping has helped other clients.
Contact us to set up a call to:
1. Review your market mapping concerns
2. Determine which market mapping service(s) will deliver the optimal future roadmap for your company
FAQ
How can we size a payments market and identify the segments with the most potential?
PCMI’s Market Sizing and Segmentation service helps payments companies estimate the true size of a market, uncover meaningful customer segments, and understand segment profiles, needs, and preferences so they can benchmark performance and focus on the best opportunities.
How can we map the competitive landscape in a payments market?
PCMI’s Competitive Landscaping service helps payments companies map the competitive landscape by analyzing known competitors and emerging disruptors, then structuring that intelligence into clear visual frameworks that highlight competitive positioning, vulnerabilities, and openings in the market.
How can we assess regulatory risk and economic conditions in a payments market?
PCMI’s Regulatory and Economic Landscaping service helps payments companies assess regulatory risk and economic conditions through deep research and structured analysis that clarifies how policy, market shifts, and macroeconomic forces could affect strategy and performance.