MARKET POSITIONING ANALYSIS
GROW
MEASURE
PROTECT
Our market positioning service has 3 components:
#1 MARKET, PRODUCT AND CHANNEL SHARE
We begin with market share—benchmarking your sales against total industry sales for your product or service.
Published reports are only the starting point. We dig deeper by interviewing key players across the payments value chain—financial institutions, acquirers, merchants, aggregators, PSPs, gateways, fintechs, and others.
We also draw on central bank and regulatory data, along with customs, FX, trade, and POS datasets to build a complete picture of market activity.
To transform this data into a reliable market share figure, we apply a range of proven analytical techniques, including:
- Data harmonization, outlier detection, and weighted averaging
- Bayesian inference, Monte Carlo simulations, and triangulation models
- Top-down and bottom-up modeling with gap reconciliation
We take a similar approach for product share, combining your company’s internal sales data with retail and merchant insights, customer surveys, and distributor interviews to enrich the dataset and validate the findings.
For channel share, we apply the same rigor—analyzing how your product performs across channels such as physical POS, e-commerce, mobile payments, and QR transactions to reveal where growth and usage are strongest.
Ultimately, PCMI’s approach combines robust analytics with diverse data sources to deliver precise, defensible share estimates that go far beyond what published reports can offer.
#2 CUSTOMER SATISFACTION
While well-constructed surveys are the cornerstone of measuring customer satisfaction, at PCMI we build extensively on that cornerstone with.
- Customer panels
- In-depth interviews with customers and power users
- Deep behavioral data analysis of churn rates, customer lifetime value, refund data, etc.
- Social listening and sentiment analysis
- Mystery shopping and other forms of experience audits
- Third-party benchmarking to compare your customer satisfaction metrics to those of competitors
We then employ a range of analytical methods—such as correlation and regression analysis, principal component analysis, time series, linkage models, and structural equation modeling, among others—to provide a clear, reliable, and nuanced portrait of your company’s customer satisfaction level.
#3 COMPETITOR SHARE AND SWOT ANALYSIS
We calculate competitor share with the same exhaustive, data-driven rigor we apply to your company’s market share.
Our approach combines:
- Surveys and interviews with merchants, acquirers, PSPs, and other value chain participants
- Regulatory and macro data from central banks, customs, and trade databases
- Expert insights from industry analysts and former competitor executives
- Advanced statistical modeling — including multiple and panel regression, factor analysis, ARIMA forecasting, conjoint modeling, and more, depending on the market context
The result is a clear, defensible picture of competitor share — along with full transparency into the methods and data used to calculate it.
We then conduct a SWOT analysis using much of the same source data, while expanding it through:
- In-depth interviews with former employees, partners, distributors, merchants, and analysts
- Mystery shopping and experience audits
- Secondary research such as regulatory filings, annual reports, and trade publications
Each finding is rigorously validated to separate fact from perception and ensure every insight is weighted by its quantitative strength.
But we go beyond static charts and slides. Our deliverable highlights:
- Strengths that can be mitigated or outmaneuvered
- Weaknesses that can be exploited
- Opportunities that can be captured
- Threats that can be turned to your advantage
In short, we turn competitor intelligence into strategic advantage — not just analysis.
NEED TO KNOW MORE?
Contact us for case studies showing how our market positioning analysis has helped other clients.
Contact us to set up a call to:
1. Review your market positioning concerns
2. Determine which marketing positioning analysis service(s) will deliver the optimal future roadmap for your company
FAQ
How can I measure my market share, product share, and channel share in payments more accurately?
PCMI’s Market, Product and Channel Share service helps payments companies benchmark sales against total market activity, estimate product share, and understand channel performance across areas such as physical POS, e-commerce, mobile payments, and QR transactions using a mix of industry interviews, regulatory and transaction data, and advanced analytical methods.
How do we assess customer satisfaction for my company beyond basic surveys?
PCMI’s Customer Satisfaction service helps payments companies build a fuller view of customer experience by combining surveys with customer panels, in-depth interviews, behavioral data analysis, social listening, mystery shopping, and third-party benchmarking to identify what is driving satisfaction, churn, and loyalty.
How do I analyze competitor share and competitive strengths and weaknesses in my sector of the payments market?
PCMI’s Competitor Share and SWOT Analysis service helps payments companies of all types (issuer, acquirer, card network, processor, etc.) estimate competitor share and turn competitive intelligence into action by combining interviews, regulatory and market data, expert insight, and structured SWOT analysis to highlight strengths, weaknesses, opportunities, and threats that matter for strategy.