OPPORTUNITY BENCHMARKING
GROW
MEASURE
PROTECT
Our opportunity benchmarking service has 3 key components:
#1 MARKET AND SEGMENT PRIORITIZATION
In the blue ocean of payments, growth opportunities can emerge from many fronts: markets, corridors, verticals, use cases, customer cohorts, and more.
A poor decision can be costly. Not deciding even more so.
Using a structured methodology, PCMI evaluates market size, market drivers, growth potential, channel segmentation, customer needs, competition, and regulatory considerations to empirically prioritize a set of given opportunities, looking for asymmetric bets with the largest upside.
We sense check results with intuition—our client’s and our own—to ensure that our scientific results hold up against the sensitive nuance of the real world.
The result is clear marching orders: a succinct set of priorities with invaluable considerations for execution.
#2 GAP ANALYSIS
In business, missed growth often comes down to misalignment.
PCMI applies our proven gap-analysis methodology to identify two things: 1) where your strategy, products, capabilities and value proposition are out of sync with the market reality; and 2) where market supply is failing to meet customer needs, preferences and demands.
In this framework, we identify product dissatisfiers vs delighters (what to fix vs. what to invest in) and benchmark where you are today against what it actually takes to win across markets, customers, competitors, regulation, and infrastructure.
The result is a prioritized view of the gaps that truly matter, clarifying what to fix, what to fund, and what not to chase, so that limited time and budget are deployed where they will have real impact.
#3 PRODUCT-MARKET FIT
Product–market fit in payments is not about features. It’s about fit with behavior, workflows, risk, and regulation.
PCMI evaluates product–market fit using a structured, evidence-based approach that tests how well a product aligns with real customer decision drivers, competitive alternatives, distribution friction, unit economics, and local market constraints.
The outcome is clarity on where to double down, where to adapt, and where fit will never exist, enabling faster, more confident product and go-to-market decisions.
NEED TO KNOW MORE?
Contact us for case studies showing how our opportunity benchmarking has helped other clients.
Contact us to set up a call to:
1. Review your opportunity benchmarking concerns
2. Determine which opportunity benchmarking service(s) will deliver optimal results for your company
GROW
MEASURE
PROTECT
FAQ
How can a payments company identify the best markets, segments, or payment use cases to prioritize for growth?
PCMI helps payments companies with market and segment prioritization so they can avoid a costly decision—or worse, a delayed decision or no decision as an initiative gets trapped by bottlenecks or lack of relevant market data to decide.
Combining vast market intelligence experience gained over hundreds of projects for the world’s top payments companies, PCMI can help payments companies determine which markets, customer segments, corridors, verticals, and use cases offer the strongest opportunity by evaluating market size, growth potential, customer demand, competition, and regulatory factors.
How can a payments company find the gaps in its payments strategy, offering, or market approach?
PCMI helps payments companies identify the strategic, product, capability, and market gaps that may be limiting growth, so they can focus investment and execution on the areas that matter most. The focus is on identifying:
- Where your strategy, products, or value proposition are out of sync with market reality
- Where market supply is failing to meet customer needs, preferences and demands
PCMI’s team identify dissatisfiers vs. delighters when it comes to products, allowing you not only to detect gaps but also understand the gaps that really matter so you know what to fix, what to fund and what to pass on.
Who can help us assess whether our payments product fits market needs?
PCMI helps payments companies evaluate product-market fit by examining how well their offering aligns with customer needs while also analyzing competitive alternatives, local market conditions, and commercial realities.