SALES AND MARKETING ACCELERATION
GROW
MEASURE
PROTECT
Our sales and marketing acceleration service has 3 key components:
#1 THOUGHT LEADERSHIP
A sales leader shines…but usually for one client at a time.
Thought leadership puts a spotlight on that leader for a mass audience.
At PCMI, we know what works with thought leadership because we built our own program—and also helped clients with their efforts.
For your sales leaders and executives in other areas, we can:
- Develop thoroughly researched materials in a variety of formats (reports, infographics, webinars, videos, and more
- Map out a content campaign that strategically positions them as thought leaders who understand what’s happening in your industry—and what’s next
- Shape the campaign to generate leads, change perceptions, and reflect powerfully on the company
#2 COMMERCIAL INTELLIGENCE
To drive sales success, this service combines multiple forms of intelligence into one cohesive framework.
- Market intelligence: Market size, growth trends, regulatory shifts, and demand drivers
- Competitive intelligence: Competitor initiatives, partnerships, pricing moves, and innovation strategies
- Customer intelligence: Preferences, purchasing behavior, and unmet needs that define demand
- Sales & channel intelligence: Prospect identification through sales triggers, partner and distributor performance analysis, and path-to-purchase insights
We fuse this diverse data into a unified analysis tailored for sales operations.
The result: a clear map of actionable steps—and the intelligence your team needs to execute them with confidence.
#3 INTERNAL SALES COACHING
We don’t motivate teams with exercises or games or video clips.
Instead, we elevate via:
- High performance principles [to provide clarity, focus, and repeatable systems]
- Analysis of high performing sales teams [to reveal winning approaches]
- Market intelligence [to show where—and how—to focus their efforts]
With this service, sales teams reach out with data that identify customer needs, use an approach with proven success, and every day, use high performance principles to stay on track using a system built to their specific needs.
NEED TO KNOW MORE?
Contact us for case studies showing how our sales and marketing acceleration has helped other clients.
Contact us to set up a call to:
1. Review your sales and marketing concerns
2. Determine which sales and marketing acceleration service(s) will deliver the optimal results for your company
GROW
MEASURE
PROTECT
FAQ
How can we build more visibility and credibility for our payments brand to support sales growth?
PCMI’s Thought Leadership service helps payments companies strengthen visibility, credibility, and sales support by creating researched content such as reports, infographics, webinars, and videos, then structuring those assets into a campaign that generates leads, shapes market perception, and positions executives as trusted voices in the industry.
How can we give our payments sales team better market and customer intelligence to win more business?
PCMI’s Commercial Intelligence service helps payments companies improve sales execution by combining market intelligence, competitive intelligence, customer intelligence, and sales and channel intelligence into one unified framework. That gives sales teams clearer prospect targeting, stronger market context, and more actionable guidance on where and how to focus.
How can we coach our payments sales team to sell more effectively?
PCMI’s Internal Sales Coaching service helps payments companies coach sales teams more effectively by applying high-performance principles, analyzing winning sales approaches, and using market intelligence to improve focus, messaging, and day-to-day execution.