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Unlock Comprehensive
E-Commerce Insights Across Latin America
Access comprehensive e-commerce data for 15 Latin American countries, enabling your business to make informed decisions and develop effective strategies in a dynamic market.
PCMI projects that e-commerce in Latin America will exceed USD$509 billion in 2023, up 27% over 2022 and CAGR of 23% through 2026. Instant payments such as Pix, increased banking penetration and cross-border e-commerce are driving this growth—and generating deeper e-commerce penetration.
Our approach
PCMI use real, transactional data combined with expert insight from industry stakeholders. This dual methodology ensures that the data provided is robust, reliable, and tailored to meet the strategic needs of networks, merchants and payment providers.
Unlike other sources, PCMI’s Data Library provides a comprehensive view of the e-commerce market, covering all verticals—not just retail. This includes data on online gaming, delivery apps, and more, giving you a complete picture of the digital commerce landscape.
Historical volume and projections of each country’s e-commerce markets in USD between 2020-2026; broken down by:
Coverage of 15 e-commerce markets in Latin America
The full dataset is available for purchase along with individual country dataset and customized country bundles.
What You'll Get
Standard data report
For each market, PCMI publishes a standardized Excel report containing the keystone data described above.
1-Hour Consultation
with a PCMI suject matter expert to review and discuss the data
The region's most extensive e-commerce data library,
designed to analyze market trends and identify new opportunities in Latin America.
CONTENTS AND METHODOLOGY
Vertical:
Device:
Origin:
Payment method:
Today, 15 countries are included in the dataset: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Paraguay, Peru, and Uruguay. More global markets added soon!
To develop the data on each market, PCMI first compiles all relevant data from publicly available sources including local chambers of commerce, e-commerce associations, local press, market reports and regulator and government statistics, as well as data from the World Bank and affiliated international organizations. The PCMI team analyzes the data with a critical approach, identifying the holes, errors, and inconsistencies in this data to prepare it for primary research. Then, PCMI conducts interviews with local e-commerce industry stakeholders to clarify, deepen, and streamline data collected via secondary research. In the creation of this dataset, we interviewed over 50 ecommerce executives across the 15 markets covered in the 2023 update of the data, including banks, acquirers, payment gateways, payment service providers, merchants, and consultants. Finally, PCMI conducts a rigorous triangulation of the primary and secondary results, leveraging the perspective of our historical data collected since we first began building this dataset in 2015, to arrive at the final results.
A thorough, full-effort analysis is conducted in the first half of each year. Then is updated in October/November of each year based on updates of publicly available information (i.e. card and RTP volumes published by local Central Banks).
PCMI clients can purchase the updated data in Q4 of each year at a deeply discounted rate. Please contact us for a customized quote.
While we cannot guarantee an exact margin of error, based on our experience dealing with this data, in the top six markets (Argentina, Brazil, Chile, Colombia, Mexico and Peru), PCMI estimates a maximum 10% margin of error. In smaller markets, the margin of error may go up, since there is less public data available, but margin of error should not exceed 20%.
Data access and usage
Any purchase includes a 1-hour phone consultation with one of our industry experts.
PCMI can expand on the data and customize it to fit your team’s needs. Contact us to inquire.
The data is delivered in Excel format with no access restrictions, so you can share it freely within your organization.
If you wish to use the data in external documents, you may do so citing us. You may do this using the following conventions: “Payments and Commerce Market Intelligence,” “PCMI,” or “The PCMI 2023 E-commerce Data Library.”
Purchase process
- 1Contact us to receive your quote.
- 2For any customizations, please provide your availability for a brief alignment call.
- 3Within 24 hours, we will reach out to confirm how you will pay.
- 4We will send our invoice for payment.
- 5Upon receipt of paying, we will send the data within 30 minutes.
Wire, ACH, PayPal.
