Services

OPPORTUNITY BENCHMARKING

Identifying and evaluating opportunities in multiple countries or in different segments within countries.

MARKET SIZING AND PROJECTING

To guide strategy, companies and their investors need to know the addressable and potential size of a market, especially in rapidly scaling fintech sectors. Through rigorous research and modeling, PCMI quantifies hard-to-size markets and projects their growth into the next ten years.
PCMI thought leadership based on market sizing can help educate clients’ customers on the potential of new markets and position the client as an expert to their customers in emerging markets.

M&A ANALYSIS, PARTNER SEARCH AND MARKET ENTRY STUDIES

Through partner search engagements, PCMI identifies and vets potential acquisition or JV targets and makes recommendations on the ideal market entry strategy.

END USER INSIGHTS

Determining what your target audience in a market needs, wants, prefers or would want if given the choice. These types of studies also cover user experience, brand perception, mystery shopping, pain points and other aspects of your customer base’s preferences or interests.

MARKET ASSESMENT

PCMI gauges a market’s receptivity to a new product launch or an adaptation of a product that was successful in a more mature market. Market assessment studies survey potential customers, analyze the business environment for the product launch (including regulations, economic cycle and political concerns) and evaluates the competition.

COMPETITIVE INTELLIGENCE

PCMI gathers strategic data about your biggest rivals to reveal their strengths, weaknesses, challenges, future plans and other relevant insights that allow you to adjust your strategy, launches and campaigns accordingly.

DISRUPTIVE THREATS

In emerging markets, these threats can come from homegrown technology providers (that could become attractive acquisition targets) or general economic/consumer/demographic shifts. PCMI’s research looks at all possible disruptive threats in the short and long term to inform your strategy development as needed.

THOUGHT LEADERSHIP

Through co-branded published reports, PCMI partners with clients to bring original data and insights to the market and helps position clients as thought leaders in cutting-edge fintech industries.