MARKET DUE DILIGENCE
GROW
MEASURE
PROTECT
Our market due diligence service has 3 key components:
#1 TAM/SAM/SOM ANALYSIS AND FORECASTING
When we help you evaluate a new market, we focus on three simple but powerful measures.
- TAM (Total Addressable Market): The big picture—what the total opportunity looks like if you could reach every potential customer.
- SAM (Serviceable Addressable Market): The realistic slice of that market your company can actually serve, based on your product, business model, and where you operate.
- SOM (Serviceable Obtainable Market): The winnable share of your SAM—what you can realistically capture in the near term given your competition, resources, and go-to-market reach.
To size these markets, PCMI blends proven research techniques with practical, on-the-ground insights. We use:
- Top-down analysis from industry reports and macro data
- Bottom-up modeling using your pricing and customer data (when available)
- Market sizing equations and regression models to gauge demand
- Segmentation tools like PESTEL, cross-tab, and cluster analysis
- Market share benchmarking and GTM feasibility studies
And because emerging markets often lack reliable data, we go beyond the numbers—leveraging industry experts’ insights, comparative market analysis, and import/export data to validate our findings.
The result? A clear, evidence-backed picture of your TAM, SAM, and SOM—and the confidence to make decisions based on what’s truly achievable.
#2 REGULATORY RISK ASSESSMENT
We start with a historic look at the regulatory environment and profiles of key regulatory leaders to highlight their priorities, ideologies, and pressure points.
Then we drill down to regulations affecting your line of business:
- Evolution in those regulations over time
- Governmental priorities based on public statements, political alliances, public pressure, etc.
- Key players influencing policies in your area of interest
- Enforcement data (rulings, fines, precedents)
We then apply predictive analytics—regression modeling, text analytics, scenario modeling, trend analysis, expert weighting, and more.
Beyond predictions on where regulations are headed, we define all possible scenarios and deliver strategic recommendations you can employ with each one.
#3 COMPETITOR AND INDUSTRY RISK ANALYSIS
This deep dive identifies challenges on two fronts.
COMPETITORS
- Risk profiles for each competitor to reveal strengths, exploitable vulnerabilities, recent moves, and their strategic future visions
- Key allies they have in the market: partners, distributors, politicians, etc.
- Marketing style, key campaigns, and essential sales strategies
INDUSTRY
PCMI helps by:
- Historic performance and projected growth/contraction
- Repatriation and capital controls that restrict moving profits out of the country
- Double taxation, indirect taxes, and transfer pricing
- Stability of tax incentives, “claw-back” provisions, and revocation risks
- Currency stability, cost of financing, and payment reliability
- Endemic market conditions, particularly those unique to the market
- Infrastructure or logistics challenges that could slow ramp-up
This is just a sampling—there are a range of other factors to consider with both competitor and industry risk, which vary with each market.
But we don’t just list problems. We use predictive analytics to determine the threat levels and employ scenario modeling so you know your options with all possible scenarios.
NEED TO KNOW MORE?
Contact us for case studies showing how our market due diligence services have helped other clients.
Contact us to set up a call to:
1. Review your market due diligence concerns
2. Determine which market due diligence service(s) will deliver optimal results for your company
FAQ
How do I estimate the real market opportunity for a payments business before entering a new market?
PCMI’s TAM/SAM/SOM Analysis and Forecasting service helps payments companies estimate the full market opportunity, define the realistically serviceable portion, and identify the winnable share they can capture based on product fit, competition, resources, and go-to-market reach.
How do I assess regulatory risk before launching or expanding a payments business in a new market?
PCMI’s Regulatory Risk Assessment service helps payments companies evaluate the regulatory environment by analyzing rule changes over time, the priorities of regulators and government stakeholders, enforcement patterns, and possible future scenarios so they can make more informed market-entry decisions.
How do I evaluate competitor risk and broader market risk before expanding a payments business?
PCMI’s Competitor and Industry Risk Analysis service helps payments companies assess competitor strengths, vulnerabilities, alliances, and commercial strategies while also examining broader market risks such as taxes, capital controls, currency stability, financing conditions, infrastructure limitations, and other factors that could affect launch success.