PRODUCT DEVELOPMENT STRATEGY
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Our product development strategy service has 3 components:
#1 END USER AND INTERNAL IDEATION
We start by uncovering customer pain points through tailored surveys, then translate those insights into sharper product concepts and priorities.
But we also approach idea generation from the perspective of your team. With carefully orchestrated sessions that we moderate and specialized survey tactics, we draw out the great ideas your team has—and maybe didn’t even know they had.
Most importantly, we do this with a system that creates a constantly flowing pipeline of ideas. That’s crucial. Innovation can’t be a one-off event.
#2 PILOT PRODUCT TESTING & OPTIMAL PRICING ANALYSIS
Getting test conditions right is critical. Get them wrong, and you risk false confidence—or false pessimism—about your product’s potential.
With decades of experience in tracking the global payments market, we design pilot tests that mirror real-world conditions, explaining why those parameters matter and outlining next steps based on the results.
Optimal pricing analysis can complement your pilot or stand alone once your product has proven its value and market fit. But we go well beyond benchmarking competitor fees.
Our approach includes:
- Comparing fees, features, and revenue models
- Accounting for market-specific pricing dynamics and influencing factors
- Conducting customer surveys to measure perceived fairness, willingness to pay, and the value attached to add-ons
The result: a pricing strategy grounded in both market realities and customer psychology—not just spreadsheets.
#3 BUSINESS CASE AND ROI RESEARCH APPROACH
Product launches are inherently risky—but they don’t have to be uncertain.
Our Business Case and ROI Research evaluate the commercial viability of your product through market opportunity assessment, cost and revenue modeling, ROI projections, and scenario planning.
This approach often integrates pilot product testing and pricing analysis to build strategic, evidence-based forecasts.
The result: a clear view of how your product will perform, how it will impact your business, and how that impact will evolve over time.
Armed with these insights, your company can move forward with confidence—or understand what to retool for a successful launch.
NEED TO KNOW MORE?
Contact us for case studies showing how our product development strategy services have helped other clients.
Contact us to set up a call to:
1. Review your product development concerns
2. Determine which product development service(s) will deliver the maximum impact for your company
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MEASURE
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FAQ
How can we generate stronger ideas for new payments products?
PCMI’s End User and Internal Ideation service helps payments companies uncover customer pain points, gather input from internal teams, and turn those insights into stronger product concepts and innovation priorities.
How can we tell if a new payments product is commercially viable?
PCMI’s Business Case and ROI Research service helps payments companies evaluate market opportunity, model costs and revenues, project ROI, and assess whether a product is likely to generate sufficient business value.
How can we evaluate the effectiveness and appeal of a new payments product before a full launch?
PCMI’s Pilot Product Testing & Optimal Pricing Analysis service helps payments companies test new products in real-world conditions, interpret pilot results correctly, and identify what should be refined before broader rollout.