Oct
A Portrait of E-Commerce in APAC
This infographic report from PCMI showcases what payments professionals need to know about 12 markets


It turns out that 14% of e-commerce sales in Australia are cross-border, while cash on delivery is the payment method used for 67% of online purchases in Vietnam, 2 out of 3 Koreans are active users of marketplace shopping apps, electronics is the best-selling e-commerce product category in Malaysia and Japan’s e-commerce fashion market will be worth US$61 million by 2030.
That’s a lot of factoids—but Asia Pacific (APAC) is a massive region and (excluding China), will exceed US$1 trillion in e-commerce sales in 2024.
For payments professionals, tracking down data on such a large region is a challenge. That’s why we created a free new resource: The E-Commerce Data Portrait of Asia Pacific.
Click on the cover image below to download it:
Covering 12 countries in APAC, the Portrait covers a wide range of data, including:
- 2024 e-commerce market volume
- Projected e-commerce market volume for 2027, along with CAGR for next few years
- Top 5 preferred e-commerce payment methods
- Most popular products purchased via e-commerce
- Purchasing trends among consumers in each country
- Top online stores in each country, by traffic share
- Preferred devices for online shopping
- Behavioral data for e-commerce shoppers
And much more.
The E-Commerce Data Portrait of Asia Pacific is derived from both public sources and PCMI’s Asia Pacific E-Commerce Data Library. You can also explore data for specific countries by following these links:
- Australia
- Bangladesh
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- Pakistan
- Philippines
- South Korea
- Thailand
- Vietnam
Next Step:
The PCMI Asia Pacific E-Commerce Data Library
The data provided in this report is part of PCMI’s Asia Pacific E-commerce Data Library.
If you’re interested in purchasing country data from the Asia Pacific E-Commerce Data Library or if you’d like to explore deeper APAC payments market research for e-commerce or other areas, please contact:

Our team can help your company uncover new opportunities, thoroughly understand the competitive market landscape in a country, guard against key risks in different markets and much more.


